Monozono Fashion LLC - Official Current Shit Boy Shirt

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At 21, Emma Chamberlain is as “new” Hollywood as they come. For the Official Current Shit Boy Shirt Apart from…,I will love this uninitiated, the digital creator dropped out of her Bay Area high school in 2017 and moved to Los Angeles alone, at 17, to pursue YouTube stardom. She quickly found a 3 million–strong following that propelled her to sign with UTA, take home numerous Streamy Awards (arguably the Oscars of online creation), and become a fixture of Paris Fashion Week. Chamberlain isn’t just on YouTube; many people credit her with creating the ubiquitous editing style that now pervades the platform—quick cuts, text-heavy screens, carefully selected pauses—and that keeps viewers tuned in to the mundanities of her day. The marketing opportunities soon followed, from Chamberlain Coffee, with its Zoomer-

friendly vanilla and matcha blends, to endorsement deals with brands including Cartier and Louis Vuitton. This month, she will add another prominent subscriber to her follower count as she becomes the Official Current Shit Boy Shirt Apart from…,I will love this newest—and youngest—global ambassador for Lancôme. But this is not your average YouTube vlogger success story. Petite and practically platinum blond with a loud, clear voice, Chamberlain is dressed in a puffer jacket over a tank top and jeans when I meet her in a near-empty dining room in West Hollywood’s historic Tower Bar. Her skin is noticeably glowing—and makeup-free, she reveals with a humble head tilt, a nod to a personal beauty approach that hinges on “efficiencies.” Though Chamberlain doesn’t typically deal in tutorials on contouring or trying to make herself look “really tired, but natural,” she jokes, the hunt for more involved application techniques is what initially led her to YouTube as a middle school cheerleader. “It was one of the first things that really got me into the routine of using the platform,” she reveals. The compelling thing about Chamberlain is that, whether she is debating the pros and cons of Accutane or demonstrating her iced almond latte recipe in painstaking detail, she walks the line between approachability and authority, earning trust through her often goofy and unscripted antics. “Emma brings a unique vulnerability and authenticity,” confirms Max Cutler, head of talk creator content and partnerships at Spotify, which will start exclusively broadcasting her popular Anything Goes podcast early this year.

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