Monozono Fashion LLC - Official 2023 IHSAA Girls Golf Regional Championship shirt

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Put simply; Dale describes serums as “medicine” for your skin. And everyone has their own way of breaking down their power: “Serums deliver more concentrated versions of active ingredients to the Official 2023 IHSAA Girls Golf Regional Championship shirt in contrast I will get this skin,” explains Dr. Julius Few, MD, a plastic surgeon and founder of The Few Institute in Chicago and Los Angeles. “The purpose of the active ingredient can vary, from hydrating to skin brightening to wrinkle-reducing.” A serum’s thin, concentrated formula allows it to treat skin concerns in a more targeted way than other products in a daily routine. “Serums can make the skin look and feel better with just a small amount—a little goes a long way,” says Dr. Mona Gohara, MD, associate clinical professor of Dermatology at Yale School of Medicine. “They’re a worthwhile addition, and I often recommend them to my patients.”

Compared to moisturizers, serums are supercharged and “meant to deliver their specific skincare benefit straight to the Official 2023 IHSAA Girls Golf Regional Championship shirt in contrast I will get this skin in a more potent, effective dose than a moisturizer,” according to Charlene Valledor, cosmetic chemist and president of SOS Beauty. And for forward-thinking brands, new formulations offer an opportunity to swap out other products. “Our serum, for instance, is multi-use to allow for our community to choose how it fits into their skin-care routines,” says Stephanie Lee, founder of skincare brand SelfMade, which is named in WGSN’s 2022-23 Trend Report. “It can be used as a night cream; it can be used as a primer for your daily makeup routine, and it can be used as a daily moisturizer for your skin,” Lee says it’s up to the consumer to determine the use.

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